Creating a Tangle Pattern Step-out: Lesson 4

PLEASE – do NOT pin or share the page. In order to succeed people need to be part of the Facebook group that will support the Lessons! 

 

By now you should have created your first step-out – maybe it was published already. Congratulations! 🙂

Naming a pattern

Naming your pattern is a subject where my views and the Zentangle® method take different directions. Zentangle® insists on patterns being non-representational. The naming too. But how do you remember hundreds of pattern names if the pattern itself does not give you clue to what the name could be?

I can easily remember Calvin – because it reminds me of Calvin Klein – the logo.

Calvin by Ina Sonnenmoser

Ytterbium – no way! I don’t even know how to pronounce that word!

Ytterbium by Ina Sonnenmoser

I named it out of desperation – no pattern was listed under the letter Y. I can guarantee you that not many people will use the pattern – and all that because it has a stupid name! Isn’t that sad?

So, think HARD before naming your pattern!

If your pattern is part of a pattern-family, make sure that it would be listed within the same range in an alphabetical listing. A-Heart, B-Heart doesn’t work. Heart-A, Heart-B does!

If you have deconstructed an existing pattern, try to source the original name. This applies especially to quilt patterns, bricklayer patterns, and ancient patterns. It drives me nuts when you call ‘The Flower of Life‘ anything but ‘Flower of Life‘.  I also don’t like calling a checkerboard pattern ‘Knightsbridge‘!

Promoting your pattern

You created this step-out because you want people to use your pattern. Of course, our Facebook group and website is a great way to get started. To get the pattern really out into the world, you should use it over and over again in your artwork. Participate in various challenges where you can include your pattern. The more people see the pattern ‘in action’, the more they want to give it a try themselves! Post your artwork in different Facebook groups. Blog about it, tweet it .. post a free coloring page that contains your pattern. There are many possibilities! A week later, post new artwork that features your pattern. And in a month again!

Networking works well too! Create artwork using your own pattern and include a pattern from one of your online friends. Help THEM promoting and return the favour if someone else used YOUR pattern in their artwork!

Promoting YOURSELF

Get YOUR name out too! Instead of just hitting the like button on artwork posted on Facebook, leave a comment. What was the first positive thought that came to mind? Great colors, nice shading, good composition? There is always something positive to say about ANY artwork! It builds our community and people will remember your name – and that means, they will start using your pattern because they like YOU.

Creating the pattern-family

Before someone else takes your pattern to pieces, do it yourself! Create the pattern family by playing with variations of this pattern. If the variation requires a new step-out, then it requires a new name! Look at the variation – will a new tangler understand how to draw it by following the original step-out? Yes – then it’s a variation. No – then it needs a name and step-out!

If you leave a few days between posting the original pattern and the family-pattern, then the exposure is much bigger! Let’s say you released your first pattern on Monday, then release a family-pattern on Wednesday and another one on Friday. Also go back to your older patterns once in a while. You are learning something new every day. Applying that knowledge to your old patterns may produce more family-patterns!

It is not a race who can produce the most patterns – it’s all about the quality of the pattern created! 

I could post a new pattern a day for 2 years without breaking into a sweat – they are all here waiting to be published. You will only see one or two new patterns per week from me. Unfortunately I don’t have time to promote my patterns properly. A good quality pattern like Vivid for example, promotes itself. And by now I am in the position where people follow me and try each pattern that I release without the need for promotion. Until you get to that point, use your own pattern again and again!

Once everyone has caught up with this lesson, I will give you tasks to make specific patterns using a particular framework – grid, flower, freeform etc. Time to stretch our abilities!

 

PLEASE – do NOT pin or share the page. In order to succeed people need to be part of the Facebook group that will support the Lessons! 

 

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